Master YOUR Mind Mastermind Group for Female Endurance Athletes

You work your body everyday. Training is your hobby. Racing is your party. Athletes are your people.

You want to get faster and faster and faster. You do the training, nail your nutrition and stay on top of your recovery.

But your brain holds you back from greatness.

What if your brain actually propelled you to greatness?

Imagine replacing your fears with fire. Imagine crossing the finish line knowing that you left absolutely positively everything out there.

Make your brain your secret weapon. I’ll teach you how.

I’ve been changing the game for athletes in a one-on-one capacity for years. And I’m finally opening it up to a team environment. Because. We’re all in this together.

Imagine trusting your training and trusting your body. Imagine not just being comfortable with being uncomfortable, but loving the discomfort. Imagine shedding anxiety and expectations and leading with courage and curiosity instead.

What would be possible?

What would be possible if you were brave enough to go for it?

What would be possible if you were free from negative voices telling you to “stop” or “slow down?”

What would you be capable of if you knew with all of your heart that you ARE good enough and strong enough and fast enough and brave enough?

What if you knew that, no matter what happens, YOU ARE ENOUGH?

What would it feel like to feel motivated for every workout? What would change if you were to let go of the thoughts and beliefs that aren’t serving you?

How would it feel to actually perform to your potential?

We’ll make it happen. Together. In the Master YOUR Mind Mastermind.

Here’s what you’ll get:

  • An Own Your Awesome Assessment and a private debrief with me. We’ll find out how you show up under stress and in day-to-day life and discuss ways that you can choose to change your energy in any situation. ($550 value)
  • Bi-weekly group coaching calls. ($5,000 value)
  • An exclusive online community to connect with your teammates and me between calls.
  • Six months of teamwork, learning, growing, coaching and game-changing for less than half my current one-on-one coaching rate.

Are you in? Apply below.

You may be wondering...

Who are you and what do you know about endurance athletes?

I swam competitively and played water polo throughout high school and college. In grad school, I discovered triathlon and fell head over heels in love with the sport. I haven’t looked back and now race nationally and internationally. I’m also a certified professional coach with certifications in energy leadership, core performance dynamics and neuroscience.

What is confidence coaching? How is it different from triathlon coaching?

Your triathlon coach tells you what to do (I used to be a USAT-Certified coach). A confidence coach asks you questions to bring out your own brilliance.

There are lots of great books on mental strength for athletes. Can’t I just read those?

Sure thing. There are lots of great books. I’m a big fan of “How Bad Do You Want It?” by Matt Fitzgerald. Here’s the thing: Everyone has their own journey. So the authors of those books are sharing their journeys with you. I can share my journey with you, but nothing is more powerful than discovering your own path. When you discover the answers on your own, you are more likely to take ownership of them and make shit happen.

Will the stuff I learn in the Master YOUR Mind Mastermind help me in my non-athletic life as well?


This is for you if…

  • You’re doing the training, but underperforming in races
  • You’re coming back from an injury
  • You can’t find your spark
  • Training feels like work (and you find yourself dreading it)
  • You’re recreating yourself as an athlete (or chasing the past)
  • You want to reach your highest potential

Wanna be inspired by real-life athletes? Read on:


Kelsey Abbott is an absolutely amazing, joyful, uplifting, real and beautiful soul. As one of my Team Betty teammates, Kelsey offered to chat with me to see if we could discover the underlying reasons as to why I was struggling to believe in myself, particularly in the sport of triathlon. For the most part, I knew I was placing an absurd amount of unnecessary pressure on myself to perform well. After a year of epic racing, I felt I had to continue to prove myself and my worthiness, and kept chasing the crazy high standards I set for myself. It left me dreading every single workout; I’d wake up feeling stressed about the workouts on my training plan that day, and in many ways, set myself up for failure. I’d constantly think “You’re not fast or good enough. You won’t make these intervals. This set is too hard.” I wasn’t having any fun anymore.

Kelsey and I talked, she explained to me the difference between goals and intentions, the difference between beginner’s thinking and expert’s thinking, the seven different energy levels and together, we brainstormed ideas and ways to help bring “the fun” back. The whole discussion was so enlightening for me and left me uplifted and motivated to make moves and step in the right direction. The following week, I focused on having fun with my workouts. There were still some intervals to hit, but I tried not to stress about them and focused on doing my very best. My attitude slowly shifted and my workouts actually seemed to get a bit easier by the end of the week. Kelsey and I kept in touch; giving her updates on how training was progressing. It felt as if a roadblock had been moved or a burden lifted. A few weeks later, I had my first race of the season. The day before the race, I found myself in the same place as when Kelsey first reached out to me; I felt beat down and really didn’t want to race. I immediately focused on changing my attitude and mindset, “I do this for fun” and threw out all expectations, telling myself “just do your best”.

The race was probably the most fun race I’ve ever had! Instead of focusing on my pace and splits, I focused on smiling, giving high-fives and enjoying every minute of the experience. At the end of the day, I crossed the finish line with a huge smile on my face, knowing I had exceeded my race-day intentions. I am still completely blown away and truly believe that none of this would have been possible had Kelsey not helped me through everything. I knew I was struggling, but was at a complete loss in terms of what to do to get over the feelings I was having. Of course there are good and bad days, but with Kelsey’s help, I’m learning to pick out more and more of the good things in each day and training session, and most importantly, having fun! Thank you so much Kelsey, from the bottom of my heart!”

-Elke Peirtsegaele, Kona Qualifier


"It is a rarity to find someone like Kelsey in this world and I am grateful with every interaction that she is part of my path in life.  Kelsey has enhanced my abilities to "dig deep" in sport and taught me strategies to become a better athlete and person.  She has guided me to athletic success and shown me how much I am truly capable of, far beyond what I ever imagined.  In many senses, my dreams have come true and I have Kelsey to thank for being part of that journey.  I am filled with love, appreciation, and pure joy to know this incredibly special and talented Confidence Coach!"

-Jennifer Kenney, Professional Triathlete


"I don't know how best to put into words what performance coaching has done for me. It's a feeling that words cannot do justice. Performance coaching has been the biggest challenge that I have faced in this sport.

What do you do when things get really tough? What happens when things really suck? Do you throw in the towel? Do you allow yourself some slack because you have had a hard day and you deserve it? Do you quit and tell yourself that maybe you just aren't cut out for it?

What if I told you that the secret to unleashing your greatest potential is connecting your body to mind? Would you believe me?

When I first started working with Kelsey 3 years ago I only wanted triathlon coaching. I had signed up for my first 70.3 and I wanted someone to tell me what to do. I wanted someone to help hold me accountable. I remember looking through the website for her coaching services and saw two types – triathlon coaching and performance coaching.

I laughed at the thought of performance coaching. I didn't believe in it. I chose triathlon coaching. At that point I wasn't an athlete. While I saw improvements in my performance I was inconsistent. I wasn't a runner. I wasn't a swimmer and I wasn't a biker. I was slow. I wasn't thin enough. I would never be able to compete at the same level as other triathletes I had seen. I wasn't as fit as I thought I was. I sulked after a "bad" race or "bad" training session. I would never fail... This is all not true.

After my first 70.3 I decided I was going to keep working with Kelsey. I wanted to keep improving, growing, changing and competing. I got through my second season with a lot of breakthroughs and improvements. I developed more trust in myself, trust in Kelsey, trust in the process. I became more confident and took more risks. With the end of the second season I wanted more. There was something missing. Something just didn't feel right.

Performance coaching has taught me to train my brain. I have learned to think deeply and connect my mind with my body. I didn't quite get the extent of what I learned until I competed in my first race of this season, Ironman Barcelona 70.3. I went into this race relaxed, calm, and ready. I responded instead of reacting to situations out of my control. I felt unstoppable. I remember talking to Kelsey the week after my race and all I could say was "Performance Coaching works, it really works."

That was the day that everything changed. That was the day I transcended into a completely new level of awesomeness. The truth is; Performance Coaching isn't a one and done deal. You don't get an hour of power and then poof... your life is changed and everything is solved rather it is a commitment to oneself. This will be the hardest challenge you will take on and it is going to be hard but it's going to be worth it. For me, this is just the beginning."

-Jensine Fraser, Heart-Driven Warrior



Your Coach: Kelsey Abbott

Kelsey Abbott is an iPEC-Certified Confidence Coach, Energy Leadership Master Practitioner,  Cor.E Dynamics Performance Coach and host of the Own Your Awesome podcast.

She helps women break free from the beliefs that are holding them back and step into their own unique greatness and helps athletes master their minds, reconnect with their why and embrace joy as they reach their highest potential.

Kelsey has been competing in triathlons since 2004 and is a three-time member of Team USA. She lives a primarily nomadic lifestyle, traveling the country in a small camper with her husband and dog.

Are you ready to join the team?

Fill out the application below and I’ll contact you to schedule a 30-minute discovery call. I can’t wait to talk to you!

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