Find Your Awesome with Nicole Nicolay


Nicole Nicolay: “Learning is Life.”

Nicole Nicolay, @nik_nik, is the founder of two real estate marketing companies, and traveled for nearly a decade training and speaking to over 200,000 agents nationwide. She has created educational programs for the National Association of REALTORS® as well as for all the major real estate brands. Nicole also worked with Inman News to launch the popular conference series, Agent Reboot, for which she served as conference chair and emcee. After both her real estate marketing companies were acquired in 2013, Nicole joined the family business as a licensed REALTOR®. She has been named one of the 100 Most Influential Leaders in Real Estate, one of the Top 10 Most Fearless Women Online & in Social Media, and Rookie of the Year by the Bay East Association of REALTORS. Whether it's selling a home, speaking to colleagues, teaching her cycle class, being a mom or training for her next Ironman race, Nicole does it all with passion and enthusiasm.

I had a lot of fun with this episode. It feels like a casual conversation that goes deep. Nicole is open and real and raw. She loves vulnerability (we talk a lot about that) and it shows. We talk about authenticity, confidence, business, Ironman training and races, resilience, parenting, balance and growth. We talk about childhood dreams and how Nicole has come to honor them as an adult. We talk about peeing on the bike. And, perhaps most of all, we talk about connection. There’s something for everyone in this episode. Join us for the ride.


“Leading with your heart is a great way to get ideas up to the surface, to have them bubble out, but then I think it’s also great to have someone that you can turn to that’s close to you that can give you some feedback on your ideas and also some accountability.”

“Vulnerability can be a very scary place when you’re not ready to fully commit.”

“It (vulnerability) creates connection. I think it creates true connection.”

“When you show up with your friend or when you show up for your husband and YOU show up, like the real you, the real Kelsey, the real Nicole, you’re basically handing yourself over. You’re showing your cards. My heart is open; here I am. And when people can receive that, it’s such an amazing feeling. And when they show a little bit of themselves as well, it becomes that reciprocal process of learning and growing together as people.”

“It’s really easy to put up a wall and to be frozen and to feel stuck. I think that’s the opposite of being vulnerable.”

“I’m a much happier person when I can truly connect with the people in my life.”

“Training is a really safe place for me to be and I definitely think I’ve used it as a place to escape in my life.”

“Even though I had accomplished so much seemingly on the outside—I was a national speaker and I had two companies and I was traveling all over the country and was a sought-after speaker at the time, I also had a husband and two kids at home. And trying to balance all that was really confusing and yet it was fun at the same time.”

“Doing an Ironman is a really long conversation with yourself.”

“I think learning is life. If we are not learning, we are not living.”

“Every day when we wake-up, we all have a choice. We can choose crappy or we can choose happy. When you choose happy, you’re choosing to embrace life and be positive and you’re choosing to find positive ways to impact your life.”

“How can I be a better mom? How can I be a better wife? How can I be a better friend? How can I be a better realtor? How can I be a better speaker? Those are things I think about every day.”

“It’s never too late to try something new. It’s never too late to make a commitment.”

“There’s no perfect time. There are no perfect conditions. Just friggin’ do it because the more you wait on it, the less fun you’re gonna have.”

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