Find Your Awesome with Kristin Mayer


Kristin Mayer: “Don’t be afraid to take that step.”

In 2010, Kristin Mayer launched Betty Designs with a backpack full of cycling jerseys, tank tops and a round-trip ticket to Kona. Now seven years later, Betty Designs is a one-stop-shop for premium women's cycling, swim and triathlon gear. But don't think for one minute that Mayer's success is a fluke. She's been intimately involved with the triathlon community as both a designer and an athlete since 1996. She's designed custom kits for some of the best in the business. Her past client roster includes companies like AVIA, Her Sports + Fitness magazine, K-Swiss, Ryka, Triathlete Magazine, World Triathlon Corporation and Zoot, not to mention countless professional athletes. 

Her edgy designs continue to push the envelope blending high fashion elements with performance apparel. "I launched Betty Designs in the fall of 2010 in order to bring something different to women's triathlon and cycling clothing. I wanted to marry my love for fashion and surf culture into bold, edgy designs for the endurance athlete", says Mayer. She has the mindset of an athlete, the vision of a designer and the connections of an industry insider.  

This conversation was so much fun. We talk about the creation and evolution of Betty Designs and of Kristin herself. Kristin shares how trusting her gut and making big leaps have brought her to where she is today. She opens up about her biggest failure and how resilience and being courageous through fear have led to her success today. We cover force vs. flow, along with intuition and inspiration. She shares her thoughts about what a badass is and what “do epic shit” means to her. And she opens up about trying to raise a brave, open-hearted teenager. This episode is fun and real and inspiring. I hope you have as much fun listening to it as we did creating it.


“I’m always scared when I take the leap—every single time—but there’s something about that that just lights my soul on fire.”

“I don’t want to be the one standing out, but I want women to feel that it’s okay to own who they are.”

“There’s something about triathlon. I learned every year that I competed how to push myself a little bit more and I tried to better myself and that was incredibly empowering for me.”

“I built this brand because it’s things I wanted myself.”

“When you get away from that intuitive sense, it’s like you’re forcing it and intuition is not anything that is forced.”

“I was so overwhelmed at that time in my life. Everything was so overwhelming and big to me, and bigger than me, that I couldn’t see that simple thing in front of me. I couldn’t see that I could take that one step right there, that I didn’t have to go all the way to the top of the mountain.”

“If I overthink, it’s not happening.”

“I think the overriding theme of my entire life would be ‘just don’t be afraid to take that step.’”

In this episode, you’ll learn:

  • How Kristin started Betty Designs

  • How being a heart-driven, emotionally driven, intuitive woman has helped Kristin create her brand and her life

  • About Kristin’s biggest failure—and how it led to her success

  • How she’s raising a teenager with an open dialogue


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